Founder lessons
Why an honest no is worth more than a polite maybe
A polite maybe feels like progress and teaches you nothing. Here is why founders should go looking for the honest no.
4 min read
Insights
Ideas are cheap. Learning is an advantage.
Practical field notes on validation, commercial evidence, and the decisions that shape early-stage ventures.
Evidence
Compliments aren't customers: what real commitment looks like
Praise is easy to collect and easy to misread. Here is how to tell a compliment from a commitment, and why the difference matters.
4 min read
Validation
Your MVP is where validation starts, not where it ends
Shipping a working product proves you can build. It doesn't prove anyone will pay. Three questions to ask once the MVP exists.
4 min read
Resource
The three-gate validation checklist
Test your venture against Pain, Commitment and Path.